How to do marketing in Calgary – Your first marketing campaign

Before taking any advice on marketing, understanding how your Calgary business fits in to the wider set of marketing parameters is critical. This means categorizing a few aspects of your business in a marketing framework.

1. Where in Calgary is your business? Beyond Calgary NE, SE, etc. does your location allow a lot of foot traffic? Can it be seen by drivers on a busy road way?
   1. The advice you get needs to understand how location strategies factor in to your business. Why waste money on outside advertising when your physical business may act like the best ad ever?
2. What is your sales and distribution/fulfillment model? Do you sell just to people in Calgary or across Canada? Is sales done online or inspersion?
3. Is your business B2B, B2C, B2G?
4. How many products or services do you offer? What’s the margin on each? What’s the customer life-time-value?
5. Does your product or service complement another Calgary business’ products and services?

This partial list is is based on marketing fundamentals. Anyone offering you marketing advice without a thorough understanding of your business and your target market is offering nothing more than lip service. So, as promised – here’s some lip service. If you want real advice then don’t hesitate to call us. Tel: (403) 991-8863

10 Steps to Make Your Marketing Campaign Stand Out From the Crowd

‍Are you looking to make your next marketing campaign stand out from the rest? You’re in luck; there are a multitude of ways to ensure that your campaign grabs attention and resonates with your target audience. From leveraging the power of storytelling to taking advantage of the latest technology, here are 10 ways you can make your marketing campaign stand out from the crowd. By utilizing these tips and tricks, your next campaign will have the potential to be your most successful yet.

Leverage the Power of Storytelling

While the idea of marketing may conjure up images of sales pitches and hard-hitting sales language, there is another way. Marketing through storytelling is a tried and tested method that can help you reach your target audience. In fact, research has shown that marketing campaigns that utilize storytelling have a 60% higher engagement rate than those that don’t. If you want to make your next campaign stand out from the crowd, you’ll need to learn how to leverage the power of storytelling. There are many different types of marketing campaigns you can run to promote your business. From digital marketing to PR campaigns, there are many options available to you. Unfortunately, most marketing campaigns are one-off, short-term events that have little to no effect on your business. By utilizing storytelling, you can break out of the norm and engage with your customers in a whole new way. Using storytelling allows you to immerse your customers in a short story that resonates with them on a personal level.

Utilize Visualization

For centuries, marketers and advertisers have utilized visualization as a technique to embed marketing messages into the minds of their customers. This is because visualization is a proven technique that can help your customers to see themselves using your product or service. By helping your customers to visualize themselves using your product or service, you can help to build trust and increase conversions. If you want to make your marketing campaign stand out from the crowd, you need to make sure you are utilizing visualization. However, using visualization doesn’t just help to increase your sales. It can also help to improve your campaign results. When you help your customers to visualize themselves using your business, you can increase their feelings of trust and confidence in your brand. This can help to reduce the bounce rate of your campaign by a significant margin, allowing you to increase the potential ROI of your marketing campaign.

Harness the Power of Social Media

Social media has become an integral part of modern life. It has become a normal part of everyday communication, and many of us spend hours on end scrolling through our newsfeed. It has become a key part of our everyday lives; it has become a key marketing channel for businesses of all sizes. If you want to make your marketing campaign stand out from the crowd, harnessing the power of social media is a must. With over two billion people using social media, it has become one of the most important marketing channels available to businesses of all sizes. However, it is important to note that simply having a social media account isn’t enough to make it work for you. You need to engage with your followers on a regular basis and use the platform to promote your brand and your products and services. You can do this by replying to customer service questions and comments, creating regular posts that are relevant to your business and engaging with your followers on a regular basis.

Incorporate Video Content

With over 88% of people regularly watching online video content, it’s no surprise that video marketing is a popular choice for many marketers. If you want to make your marketing campaign stand out from the crowd, you need to incorporate video content. Video marketing can be utilized in a variety of different ways, making it a very versatile marketing strategy. You can use it to create product or service videos that can be used on your website and social media channels, or you can create videos that are designed to be shared across multiple platforms. By incorporating video content into your marketing campaign, you can help to increase your conversions and make your campaign stand out from the crowd.

Utilize Influencers

Marketers have been leveraging the power of influencers for years and for good reason; they are an incredibly effective way to make your marketing campaign stand out from the crowd. While some people might be skeptical about the efficacy of partnering with an influencer, the numbers don’t lie. According to one study, 83% of customers trust recommendations from people they know, while only 50% trust advertisements. If you want to make your marketing campaign stand out from the crowd, you need to find a way to partner with an influencer. The good news is that partnering with an influencer is easier than ever before. With the rise of social media, many influencers are turning to platforms like Instagram and YouTube to monetize their following. This means that you can easily find and approach an influencer to partner with your business. The hard part is convincing them that your brand is worth their time and effort, but if you can do this, your marketing campaign is sure to stand out from the crowd.

Automate Your Campaign

If you want to make your marketing campaign stand out from the crowd, you need to automate your efforts wherever possible. While marketing campaigns are effective when they are personalized, you don’t have the time or the resources to send bespoke emails and messages to every one of your customers. If you want to make your campaign stand out from the crowd, you need to automate your efforts as much as possible. There are a number of ways that you can go about automating your marketing efforts. One popular option is to set up re-engagement campaigns that use triggers to send out automated emails to customers who have abandoned their shopping cart or who haven’t returned to your website in a while. By automating your efforts, you can significantly reduce the amount of time and effort you need to put into your marketing efforts. This allows you to focus your efforts on the most important customers and makes your campaign stand out from the crowd.

Target Your Campaign

When you are planning your next marketing campaign, you need to consider who you are targeting. You want to ensure that your campaign is targeting the right customers and that you are speaking to them in a way that resonates with them. If you want to make your marketing campaign stand out from the crowd, you need to target your campaign correctly. When you are targeting your campaign, you need to consider who your customers are and what they’re looking for. You also need to consider why customers buy from your business. By considering these questions, you can create an effective marketing campaign that resonates with your customers. This will help to make your campaign stand out from the crowd and reach more customers than ever before. If you run Google Ads there are lots of opportunities to do some incredibly tight targeting.

Take Advantage of the Latest Technology

Modern technology is an integral part of our daily lives, and it also has a place in your marketing strategy. If you want to make your marketing campaign stand out from the crowd, you need to take advantage of the latest technology. There are a number of ways that you can use modern technology to improve your marketing campaign. You can use artificial intelligence to send personalized emails to customers and help you to focus on the most important customers. You can use video marketing, including live streaming, to connect with your customers in a new and exciting way. You can also use augmented reality to create marketing campaigns that are both entertaining and engaging. By taking advantage of the latest technology, you can make your campaign stand out from the crowd.

Track Your Campaign

It might sound counterintuitive, but you need to track your marketing campaign to make it effective. By tracking your campaign and analyzing the results, you can make your marketing campaign stand out from the crowd. You can track your campaign in a number of different ways. You can track the number of people who click on your advertising, the number of people who engage with your content and the number of people who take action after receiving your marketing messages. This will allow you to gain insight into what is working and what isn’t. This can help you to make changes to your marketing strategy and modify your campaign until it is as effective as possible.

Analyze Your Results

After your marketing campaign has concluded, you need to analyze the results. This will allow you to make adjustments and improve your campaign for your next marketing event. If you want to make your campaign stand out from the crowd, you need to analyze your results. When you analyze your results, you can determine the effectiveness of your campaign. You can determine what is working and what isn’t. You can identify where your campaign is falling short and where it needs improvement